It's quite easy to lose a few hours, due to No Treble's depth of content, so consider yourself warned in advance. According to Corey, that is not by accident:
"Building this site in one form or another has been an ambition for over ten years, starting around 2000. Life and work kept getting in the way until early 2009, when, finally the time was found to properly implement the No Treble vision. That vision is pretty close to what is live today, with some refinements and tons more content.
"I've been doing web work for nearly 16 years, and most projects for me start out of a need to create and experiment with something new. No Treble is no different, except that it afforded the opportunity to combine three of my passions into one project: bass, web and community.
"As of today, No Treble is visited over 81,000 times a month, by over 45,000 bassists from around the world. No Treble enjoys an active Facebook page (with 32,000 bass playing friends), and a Twitter account that's ranked "most influential" in the category of bass, bass players and bassists (by We Follow).
"More important than the numbers, No Treble being recognized as an emerging leader in the bass field has been the prefect calling card helping me meet and get to know bassists from all over the globe — exceptional people I likely would have never have had the pleasure to meet otherwise. On top of it, I've been meeting many bassists I've admired for years: Stanley Clarke, Bakithi Kumalo, Victor Wooten, Doug Wimbish, Michael Manring, Stu Hamm, Victor Bailey, and many others.
"That also means attending NAMM events is part of my life now too. Seeing and hearing all the exciting developments on the equipment manufacturer side of the bass-world equation is just incredible and helps us keep No Treble on the cutting edge of gear reporting.
"Over the past year, I was able to convince a longtime colleague and friend to come on board, Will Marks. Actually, mentor would be a better term for Will. I met Will just as I was getting started on the web and getting into the world of direct response (as a Creative Director). Will took me under his wing and taught me a bunch. Now he's applying all his knowledge to many aspects of No Treble, from collaborating with me on developing really terrific sponsorships for companies interested in reaching the No Treble community of bassists, and also helping shape the editorial side as well.
"That's our culture, and that's always going to be our direction: a focus on content and community, and seeing where that takes us. We think it is pretty contagious."
This project is quite interesting, for several reasons. The basses will be identical, except for scale — 32" vs. 34" — allowing us to directly compare tonality between the two. I've wanted to experiment like this ever since Ken (Monster) got excited by the speed and ease of play inherent to the medium scale (32") length, as documented via Monster Eats Orchid video.
Corey will choose the bass he prefers, and the other will be available to you for purchase.
Both basses will be equipped with TOONE & TOWNSEND aircraft grade aluminum neck cores as well as titanium saddle bass bridges. So the pair will represent my current thinking in terms of structural tone theory.
For those of you who like to see how instruments are constructed, I'm writing an extensive, multi-part article for No Treble that documents the process step-by-step: The Making of Orchid.